the Doyle experience

No company illustrates the power of unboxing like Apple. Opening the box of a new Apple product draws you in and creates a sensory experience. The box’s design and the process of unboxing speak to a deep level of human psychology, creating feelings of emotive attachment. Now there is the Doyle Experience.

The size of sails naturally makes the process of ‘unboxing’ them slightly less glamorous – sails are wrapped in packaging and often on a pallet to protect them and ensure they are as small as possible to limit the impact of freight. Once sails arrive at the boat the battens are installed, the sails fitted and set up – often this process is carried out by a boat captain, a member of the crew, or the Doyle team, rather than the owner.

New sails arriving is exciting and to deliver more experience than ever before, the Doyle Sails International team based in Auckland has worked internally to design a bespoke product to enhance the Doyle Sails experience for many customers. The curated Doyle Experience box, a project led by Brand and Operations Manager Harri Wren who has a background in graphic design, will now be delivered to Doyle-powered Grand Prix yachts and Superyachts.

High-performance sails are top-tier and should create emotion and a sense of pride, therefore the Doyle Experience Boxes have a collection of carefully thought-out tools you will need to set up your sails, made to fit in a high-end matte black box with understated branding. The personal messaging included on the box – welcomes the client to the Doyle family, while tools are lined up in custom-sized slots, ready for use, and finished in beautiful Doyle yellow.

The inclusion of high-quality tools, specifically crafted for our Grand Prix sail packages is in line with our sustainable goals of limiting waste in a high waste material industry. With this in mind, we only have included appropriate sizes used for the installation of battens, reducing the impact of waste.

Enhancing our customer experience is just one of the ways that Doyle aims to constantly be ahead of the fleet, from our sailors to yours, we are your experts in sailing. Unbox your Doyle Experience today.

ABOUT DOYLE SAILS //  Doyle Sails strives to deliver success through high-performance, high-quality, custom sails that continue to redefine the boundaries of sailmaking technology and innovation; whilst connecting sailors to inspire, support and encourage sailing.

Our obsession with sailing takes us to every corner of the world and onboard every yacht. We become part of teams, share in the adventures of friends and families, sharing our knowledge and experience with those with the same passion. Sailing is in our DNA, and we are the custodians of a legacy that has been supporting sailors for four decades and counting.

By sailors, for sailors.

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